Every Domainza Advisory mandate is now negotiated against a written valuation anchored to PrismIndex, the multi-factor valuation model for domain names.
How the model scores a name
PrismIndex scores a name against linguistic, commercial, extension, comparable-transaction and demand signals. On a mandate, the research team pairs the model's output with comparable transactions, so the number a client negotiates against is arrived at before anyone has emotions about it.
The number every Domainza negotiation is anchored to.
What a valuation is, and is not
PrismIndex outputs are modelled opinions. They are not appraisals, not certified, not audited, and not a representation that any name will transact at or near the stated figure. They are where a negotiation starts, not where it ends.
